Hello, I'm

My background is in design, but I love everything related to product.

Hello, I'm Martin.

I currently work at Jam. I wear many different hats. Mainly I focus on design, growth, and how design connects with product and engineering.

Before Jam, I worked at BCG X and BCG (Boston Consulting Group). I was a forward deployed designer*. I worked directly with BCG clients to understand their use cases, design, build, and implement products — often deploying AI models on client infrastructure for some of the world's most influential businesses. I also supported 16 designers in Berlin, and oversaw DesignOps for the region.

I’ve launched six B2B startups as a founding designer. I took ideas on a post-it and created market-ready products and companies. I did that in talented multi-disciplinary founding teams at BCG Digital Ventures. The companies I launched were: Arcual, Source2Sea, Tilda, Tenera, Tooltime, Labtwin.

Before that I’ve worked at agencies like Fjord (Accenture Song) and Frog Design, and learned that design is simply thinking through a problem and finding an elegant solution. And that being a good designer is more a way of thinking than a way of making things beautiful or being obsessed with a particular design tool.

I live in Berlin, but I was raised in the United States most of my childhood. You can find me on X my username is @majroth. I’m also on Linkedin and Github.

I currently work at Jam.dev. I wear many different hats. Mainly I focus on design, growth, and how design connects with product and engineering.

I live in Berlin, but I was raised in the United States most of my childhood. You can find me on X my username is @majroth. I’m also on Linkedin and Github.

*Forward deployed designers work directly with clients on-site. The role requires quickly understanding things like industry terms, power dynamics, workplace politics, and how to build trust with key people. You need to balance technical skills with people skills to make sure what you build actually gets used and has utility. Success depends on heightened sensitivity to social context. Reading the room and adjusting social behavior to match different situations and stakeholders from the factory floor to C-level executives.

Github