Martin is a multi-disciplinary designer that blends strategy, service design, and product design methodologies with a hint of tech-savviness to create meaningful and valuable products and services on the information superhighway.

Over the past 8+ years, his quest has been to help shape how all of us interact with technology. For him, design is not about creating perceived value, but rather, driving socio-economic impact by solving real problems for real people.

During his formative years at Fjord and Idean, he has had the opportunity to work for global brands in small and larger scale teams across multiple continents. The exposure to different industry verticals within different markets and changing product environments have developed Martin into a versatile designer with strong business acumen.

Martin is a hands-on designer and has been a driving force behind digital products and services for renowned clients like Audi, Bayer, Daimler, Deutsche Bank, Deutsche Telekom, Etisalat, Roche, Sartorius, and Škoda.

More recently he has built and incubated LabTwin, ToolTime, Tenera , and Tilda within larger design and product teams at BCG Digital Ventures.




BCG Digital Ventures

Senior Experience Designer

Jul 2019 – Present

Experience Designer Jul 2018 – Jun 2019



Visual Designer

Jul 2017 – Jun 2018



Visual Designer

Sep 2015 – Oct 2017

Visual Design Intern Apr 2015 – Oct 2015


Media Favoriten

Design Intern Jan 2015 – Mar 2015


Südkurier Medienhaus

Design Intern Oct 2014 – Dec 2014



Business Design Intern Aug 2014 – Sep 2014



Technische Universität München

Business Administration and Computer Science


Product Design

Definition of the Problem

  • Test to refine
  • Problems-to-be-solved
  • Job story & Persona development
  • As-Is and Future Product Vision
  • Service Design Blueprints

Solving the Problem

  • Test usability
  • Information architecture
  • Interaction design
  • Content design
  • Design Systems
  • Visual Design
  • Prototyping
  • HTML & CSS

Design Management

  • Design Hiring
  • Design Process
  • Research Process & Methods
  • Project Management
  • Prioritization & resourcing
  • Stakeholder Management
  • Investor & board presentations

Product Management

  • Product Sense
  • Product Strategy
  • Product Development Process
  • User stories
  • Development Specs


Raised in the U.S. for most of his childhood. Martin is what the literature refers to as a third culture kid. Being an amalgamation of both U.S. and German culture, he was privileged enough to be raised bilingual from a very young age.

  • English (native)
  • German (native)


  • Figma
  • Framer
  • Principle
  • Notion
  • Coda
  • Google Data Studio
  • Airtable
  • Webflow


  • Sketch
  • Abstract
  • Invision
  • Adobe Fireworks
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Dreamweaver
  • Adobe Flash

© 2020 Martin Merschroth.